Search Engine Optimization, Search Marketing and Web Optimisation!
SEO - Search Engine Optimisation - Optimizing for Search Engines
Search Engine Optimisation (SEO) is a science which ensures that your website appears (ranks) for relevant keywords that your audience types into search engines.
SEO involves working with your website structure, code, content and referring websites to maximize your ranking opportunities.
Google dominates the current SEO market with a local SEO market share of around 80%. Google’s ranking algorithm is a formula that is kept secret; it is the Coca-Cola formula of the search engine world. While the secret formula to Search Rankings is unknown, we do know the variables within the formula that impact your rankings within the search engine.
Although ranking within search engines is "free", your website will take a few months to rank highly within the search engine results. SEO is an art... We're the artists that make it happen.
Our SEO Project Process:
- Analysing your online industry and competitors
- Conducting and SEO audit of your current website
- Building a keyword list using SEO tools, that is based on the above research and insights from the company
- Working with you ( and your IT and creative teams) to optimize the content, code and website structure
- Searching for industry relevant websites to get referrals from