Google Advertising
Through Google Adwords we are able to show your adverts to the already existing online demand. Together with your business we will choose relevant keywords and adverts that will affect your bottom line. Your advertising budget will only be allocated to adverts that produce results, thereby maximizing your return on investment. With your understanding of your business, and our knowledge and experience of Google, we will provide you with new leads that generate revenue for your business. This is the key to a successful
online marketing campaign.
Pay per click advertising offers two advertising channels for generating new business leads: Keyword Targeted Advertising, and Website Targeted Advertising.
Keyword Targeted Advertising:
This is where Google matches your advert with keywords that your target audience is typing into Google Search. Through this channel we deliver advertising campaigns with the highest ROI.
Website Targeted Advertising:
Advertising on Google’s partner websites enables you to have visibility on websites where your audiences visit. You can choose to show banners, rich media or text adverts on these websites.
Advertising on Google’s partner websites costs you a fraction of the standard banner advertising rates.
Adwords Timeline:
- Month 1- focuses on optimizing the campaign to establish cost per conversion
- Month 2 to 4 - is about optimizing the campaign to maximize ROI
- Month 5 plus -is about optimizing the campaign to maximize conversions and minimize costs