Google has had a busy week indeed, with the launch of
the new Google browser
Chrome
and the new
specialised Google Adwords feautures- Geographical Performance Report and
New
Look Adwords (Google's advertising platform).
The buzz is all about the new Google browser Chrome-
designed from the ground up- crashes less, loads faster and displays visitor's
most visitors pages as you log onto to the browser. Even though the browser is
still in beta, it has already captures 1% market share in less than a day.
Google's latest reporting feature,
Geographical
performance reports, enables advertisers to find out exactly where their
visitors and sales are coming from. This means that an advertiser now can work
out exactly which regions are making them the most money, therefore the
advertiser can choose to spend more money in the areas that work, eliminating
wasted spend.
Today I logged into Adwords to see that the user
interface has received a bit of a facelift. The statistics now show both search
ad content campaigns on the summary page, thereby further encouraging
advertisers to take advantage of the value-for-money content network.
I wonder what is on the cards for Google next week…