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The online marketing blog of Southern Africa

Google's Busy Week- from browsers to advertising

Google has had a busy week indeed, with the launch of the new Google browser Chrome and the new specialised Google Adwords feautures- Geographical Performance Report and New Look Adwords (Google's advertising platform).
 
The buzz is all about the new Google browser Chrome- designed from the ground up- crashes less, loads faster and displays visitor's most visitors pages as you log onto to the browser. Even though the browser is still in beta, it has already captures 1% market share in less than a day.
Google's latest reporting feature, Geographical performance reports, enables advertisers to find out exactly where their visitors and sales are coming from. This means that an advertiser now can work out exactly which regions are making them the most money, therefore the advertiser can choose to spend more money in the areas that work, eliminating wasted spend.
 
Today I logged into Adwords to see that the user interface has received a bit of a facelift. The statistics now show both search ad content campaigns on the summary page, thereby further encouraging advertisers to take advantage of the value-for-money content network.
I wonder what is on the cards for Google next week…