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The online marketing blog of Southern Africa

Social Media and Online Marketing: a lethal combination?

Savvy internet users are well versed in social media, from networking behemoths like Facebook, to blogs, and social bookmarking sites.

Online Marketing Is the Way Forward

Majority of South Africans have been taking an enormous amount of strain, especially businesses who are trying to keep their costs as low as possible.
With the need for businesses to advertise their products/or services on a regular basis,

Google's New 404 Error Page Widget

Google has once again developed a tool that will help your website's usability. Found in Google Webmaster Tools (www.google.com/webmasters/tools/) (a set of free tools that Google developed for webmasters), this new "Enhance 404 Pages" allows you to embed a widget into your error page which will provide your user with suggestions and search functionality. That way your website visitor is less likely to leave your website, and more likely to continue browsing your website to find what they are looking for.

Custom Google 404 error pages

Google Adwords launches Do-It-Yourself Display Advertising

Google have now introduced a new tool to Google Adwords. This tool is known as “Display Ad Builder”. This display ad builder allows you to display your own ads on Google without having to go to a designer to create them or start from scratch yourself.

Google's Busy Week- from browsers to advertising

Google has had a busy week indeed, with the launch of the new Google browser Chrome and the new specialised Google Adwords feautures- Geographical Performance Report and New Look Adwords (Google's advertising platform).